Marketing Manager

Classification: Salary

Reports to: VP Sales and Marketing

Revised Date: July 2023

Major Work Duties:

Essential Job Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

·        Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

·        Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

·        Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

·        Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

·        Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

·        Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

·        Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

·        Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Core Job Competencies Required:

·        Proven success in developing marketing plans and campaigns

·        Excellent written and verbal communication skills

·        Strong project management, multitasking, and decision-making skills

·        Metrics-driven marketing mind with eye for creativity

Qualifications:

·        Proven success in designing brand management campaigns that deliver sales growth

·        Highly proficient in PC software

·        Team player, excellent communicator, innovative thinker

·        Willingness to travel 

Marketing Manager Education and Training

Bachelor’s degree (or equivalent) in marketing, business, or related field

Supervisory Responsibility

None currently.

Work Environment

While performing the duties of this job, the employee may be subject to mfg. shop floor conditions, outdoor conditions, or office environments.

Physical Demands

In compliance with the Americans with Disabilities Act, the following have been identified as physical requirements of the job:

•                 The employee must be able to perform the duties as noted above.

•                 The employee is frequently required to sit or stand for long periods of time and walk distances. 

•                 Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.  While performing the duties of this job, the employee is regularly required to talk or hear.

•                 The employee is frequently required to use hands and fingers to handle, reach or feel and manipulate objects or controls.

Position Type and Expected Hours of Work

This is a salary full-time position. After hours and weekend hours may be required to meet the sales goals, quotas and metrics as provided.

Other Duties

Commitment to a safe work culture and attendance is critical to the success of the position.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.